The brand American Vintage, with five single-brand stores in Italy, is synonymous with easy wear and comfy-chic internationally. The name could mislead it, the French brand, founded by Michaël Azoulay uses only natural fabrics, the best one in circulation, to make the clothes pleasant to the touch and comfortable, making it clear that for the label it is not only essential to make them visually beautiful. Pima cotton is used on soft and colourful outerwear, while resistant and comfortable Italian yarns give sweaters, cardigans and other garments a naturally cocoon look. Being an eco-friendly brand, denim is made trying to use as little water as possible.
The colour scale varies from the most neutral to the most intense tones. The brand, which was founded 15 years ago, has become a phenomenon all over the world thanks to its passe-partout garments, simple but stylish at the same time. The contemporary, the beautiful materials and being sustainable have helped American Vintage to grow exponentially in physical and financial terms. So, we just have to wait and see where the next store opens, the 96th.