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  • Writer's pictureSophia Mozzali

Frenemies: Fashion PRs, Journalists, influencers

Fashion is an industry based on what people collectively attribute “in” and what is “out”. It is an industry in which influencing tastes is essential and made possible through communication. Frenemies: Fashion PRs, Journalists and influencers. What's in? What's out? Who decides? is an analysis of the main figures related to the world of fashion communication and their means. It focuses on how these characters have evolved with the Web 2.0 "revolution", what they do and how Covid-19 has changed their daily tasks.

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